No Shades of Grey
With zettabytes of data transformed and transferred globally every minute, the opportunity for any technology vendor in this space is huge.
The challenge? As in any market expanding at scale, there is abundant competition. From multi-billion-dollar enterprises such as Talend and Informatica, to niche high growth vendors such as tonic.ai.
BH&P client Intelligent Delivery Solutions (IDS) are one of these pioneering data tech firms.
In their journey to a £100m valuation, they needed an agency partner to create a strong and compelling identity.
The brand idea? In a world categorised by change, by risk, people need certainty.
Data should be either right or wrong, true, or false. No shades of grey.
At the heart of the campaign lies the “No Shades of Grey” animation.
Within a month of launch, organic website traffic has doubled, and six months on, inbound marketing is performing for this client at unheard-of levels.
IDS are a venture marketing client, which means we swap a percentage of our agency fees for a share of revenue.