--- title: Devil in the Data | Creative Marketing | BH&P description: We use inbound marketing to ensure people can find ideas that will help them think differently, engage with your brand and move along their buyer journey. --- ![IDS - Devil in the Data](https://www.bhandp.com/hubfs/Client%20Assets/IDS/devil%20feautured%20image.png) IDS # Devil in the Data 100% Certainty. 100% Growth. ERP migration is big business. 80% of global enterprises need to update their ERP system. Most of them focus on the big picture, not the detail in the data. It’s the detail that trips you up, delays you, costs you money. The detail is in the quality of the data, but nobody pays any attention to it – the devil is in the detail as they say - and that is how this campaign for IDS, a digital transformation and data quality business, was born. Was it successful? Catch up on the stats in our videos below.    The 100-Day Venture Marketing Plan ### Download 100-Day Plan The 10-Step Venture Marketing Roadmap to Success ![IDS - Devil in the Data](https://www.bhandp.com/hubfs/Client%20Assets/IDS/devil%20mockup.png "IDS - Devil in the Data") ![ERP Migration](https://www.bhandp.com/hubfs/Client%20Assets/IDS/ERP%20Migration.png) ### Related Content ![IDS 100% Certainty](https://www.bhandp.com/hs-fs/hubfs/Client%20Assets/IDS/IDS%20100%25%20Certainty.jpeg?width=2087&height=2088&name=IDS%20100%25%20Certainty.jpeg) [#### IDS TRANSFORMING A TECH BUSINESS ](https://www.bhandp.com/ids/no-shades-of-grey) ![DX DO you CARE?-1](https://www.bhandp.com/hs-fs/hubfs/Client%20Assets/DX%20Learning/DX%20DO%20you%20CARE%3F-1.png?width=1380&height=1381&name=DX%20DO%20you%20CARE%3F-1.png) [#### DX Learning DO YOU CARE? ](https://www.bhandp.com/dxlearning/do-you-care) ![The eCommerceer Podcast](https://www.bhandp.com/hs-fs/hubfs/Client%20Assets/TradeBridge/The%20eCommerceer%20Podcast.png?width=2000&height=2000&name=The%20eCommerceer%20Podcast.png) [#### TradeBridge THE eCOMMERCEER PODCAST ](https://www.bhandp.com/tradebridge/ecommerceer) ### Impact In Your Inbox! [![STICKER 3](https://www.bhandp.com/hs-fs/hubfs/STICKER%203.png?width=150&height=188&name=STICKER%203.png "STICKER 3")](https://www.bcorporation.net/en-us/) [![Rankwatch logo](https://www.bhandp.com/hs-fs/hubfs/BH+P%20Logos/Rankwatch%20logo.png?width=150&height=150&name=Rankwatch%20logo.png "Rankwatch logo")](https://www.rankwatch.com/agency/company/becky-holland-partners/) ### Impact Thinking in Action [Follow us on LinkedIn ](https://www.linkedin.com/company/bhandp/) [Follow us on Youtube ](https://www.youtube.com/channel/UCl4z184bUO-ztxRP609TS1g) [Follow us on Instagram ](https://www.instagram.com/bhandp_reading/) ![cyberEssentials-1](https://www.bhandp.com/hubfs/BH+P%20Logos/cyberEssentials-1.png "cyberEssentials-1") [![Website Carbon Tested](https://www.bhandp.com/hs-fs/hubfs/Screenshot%202026-01-15%20at%202.10.30%20PM.png?width=350&height=88&name=Screenshot%202026-01-15%20at%202.10.30%20PM.png "Website Carbon Tested")](https://www.websitecarbon.com/website/bhandp-com/) © 2026 BH&P [Cookie Policy ](https://www.bhandp.com/cookie-policy) | [Privacy Policy](https://www.bhandp.com/privacy-policy/)