Brand & Strategy
When The World Goes Curly Wurly, We Cut Through
We work with organisations that are tackling complex, systemic challenges — energy transition, green finance, data and AI, social impact, and food! Brands with bold missions that demand real, lasting change.
That’s where we come in. We uncover how people think, feel and behave. Then we turn that insight into strategies that actually work — not just to sell more stuff, but to build trust, shift perceptions, and move industries forward.
Our Approach to Brand & Strategy
We don’t do beige decks or off-the-shelf models. Using our proven frameworks, everything we create is grounded in insight, shaped by behavioural science, and brought to life through clear, compelling storytelling.
Discover
We begin by diagnosing the system.
We don’t just respond to a brief — we interrogate it.
That means deep qual and quant research, stakeholder mapping, competitor audits, and performance reviews. We look for emotional, structural and behavioural levers, then surface the hidden blockers to change.
Define
We sharpen your strategic position and unlock your brand’s voice.
We use tools like our Brand Key, Strategy Blocks and Go-To-Market workshops to co-create distinctive platforms. From personas and UX to messaging architecture, we build everything around the behaviour shift you’re trying to drive.
Design
From big campaign ideas to tactical activations, we align strategy with creative that cuts through.
We make complexity feel human. We help you show up clearly and consistently — with messages that land in the right places, at the right time, with the right emotional punch.
Why It Works
Because behaviour change starts with clarity.
Because creative is only powerful if it’s grounded in strategy.
Because marketing has to do more than just market.
It's about what people think, feel, and do. And how we create real and lasting impact.
How We Begin
Our team have worked with and for some of the world’s leading agency networks and brands.
For most clients, the journey starts with a chemistry meeting where you get to know us, and vice-versa.
If you like what you hear, we’ll then plan an in-depth discovery session, where we build a deeper understanding of what makes you tick, and explore what a potential solution might look like for you.
Once you sign off on a statement of work, we’ll typically start by looking at buyer personas, ideally interviewing your current clients, conducting research and running value proposition workshops.
This allows us to become experts in who your audience is, where they spend their time on and offline and how they make decisions.
.jpg)
Brands and BH&P \ What to Expect
We combine the insights from the planning phase into a rock-solid brand brief, and then release this onto our multi-award-winning creative teams. They will develop a range of ideas, which we will evolve, test and refine until you have something unique.
And we’ll work with you to get stakeholder buy-in, too.
In this way, we develop the compelling brand that you will need to target prospects and to build the trust needed to convert high-quality leads.
Make Your
Own Luck
Make your own luck with this new collection of guest articles which explores the stresses and strains of modern marketing.
Each article offers a new angle, and a potential solution for marketing teams looking for a way to improve the ROI on marketing without the risk.
Take the time to learn something new with our change your luck ideabook.
