---
title: About Us | Creative Marketing in Berkshire | BH&P
description: Why BH&P? We work with our clients to achieve defined goals through creative strategies designed to change current and prospective customer behaviour.
---
# Welcome to BH&P
### Big Ideas. Behaviour Change. Real Impact.
BH&P is a behaviour change communications agency. We help customer, brand and engagement teams - especially in energy - design interventions and campaigns that shift real behaviours and deliver measurable impact.
We combine behavioural science with standout creative and delivery. That means the work doesn’t just look good: it’s built to change what people do.
### What makes us different
Many consultancies diagnose problems but don’t execute. Many agencies execute without a behaviour-change foundation.
BH&P does both. We apply UCL's framework, **COM-B** (Capability, Opportunity, Motivation) to identify what’s really blocking change - then we design and deliver work that removes friction and builds momentum.
### Start with a COM-B Signal Check
The fastest way to work with us is a COM-B Signal Check,** **a quick diagnostic that:
- **identifies the real blockers to change**
- **clarifies what needs to shift (and for whom)**
- **gives you a sharper brief for work that actually works**
[ BOOK A COM-B SIGNAL CHECK ](https://www.bhandp.com/impact-thinking-com-b-signal-check)
.jpg "OS (19)")
### The BH&P Way
We blend behavioural science, insight and creative execution, using our AI toolkit to manage this efficiently and effectively, so change doesn’t just sound good - it happens.
**1. Signal Check (COM-B)**
Pinpoint what’s blocking behaviour change across Capability, Opportunity and Motivation.
**2. Insight**
Research the audience, context and real-world barriers so we know what will actually land.
**3. Design**
Build the strategy and intervention approach - turning insight into a clear plan for change.
**4. Deliver**
Create and activate standout work, then measure impact in the real world (not just vanity metrics).
[ SEE OUR WORK ](https://www.bhandp.com/work/old)
.jpg)
### What Our Clients Say
“
#### The best consultancy I've ever experienced.
Phil Henderson, CEO, Family Fund Business Services
“
#### BH&P have unbridled enthusiasm, insist on always executing campaigns brilliantly, and generally make our business look good with outstanding creative and relevant content.
Mark Coxhead, CEO, TradeBridge
“
#### BH&P's contribution to Epicor campaign development was immediately recognised by the entire global marketing organisation who continue to hold Becky and her team in high esteem.
Martin Hill, VP Marketing – EMEA, Epicor
“
#### BH&P were effective communicators and kept the highly complex campaign on track, with great results. It was a pleasure to work with them!
Anna Doyle, Creative Programmes Director, Planning Policy Advisor, Reading UK
“
#### Thank you. You will get your reward in heaven (Reading).
Terry Phillips, Business Development Director, Innova Press
“
#### As market leaders in brand recruitment, we can be a challenging company to work with, with multiple stakeholders, a wide range of target audiences, and the constant need to balance client and candidate activity. BH&P worked hard to build a strong working relationship with all the team here at Handle.
Gill Bell, Director, Handle Recruitment
“
#### From building a new website, to creative communication of new products and services, to creating and executing impactful campaigns to clients and prospects, they have been a fantastic partner in crime.
Alex Draper, CEO & Founder, DX Learning
“
#### They share invaluable B2B marketing insights with a truly unique and refreshing opinion. The team is responsive with a refreshing approach, and the work is top-notch - full of little touches that prove their commitment to impact.
Elizabeth Kenina, Senior Marketing Manager, IDS
### Meet the Team
### **Becky Holland**
Becky is BH&P’s founder, leader and strategists, and specialises in helping clients tackle complex, intangible or hard-to-articulate challenges for maximum impact.
### **Claus Larsen**
Claus is an experienced multi-award-winning creative director with 30 years' experience. He has worked across a wide cross-section of industries including energy, finance, travel, technology and the public sector.
**Darren Savage **is a behavioural psychologist and advertising strategist. He lectures at Lancaster University and is writing a book on the psychology of Advertising for Bloomsbury Press.
### Impact In Your Inbox!
[](https://www.bcorporation.net/en-us/)
[](https://www.rankwatch.com/agency/company/becky-holland-partners/)
### Impact Thinking in Action
[Follow us on LinkedIn ](https://www.linkedin.com/company/bhandp/) [Follow us on Youtube ](https://www.youtube.com/channel/UCl4z184bUO-ztxRP609TS1g) [Follow us on Instagram ](https://www.instagram.com/bhandp_reading/)
[](https://www.websitecarbon.com/website/bhandp-com/)
© 2026 BH&P [Cookie Policy ](https://www.bhandp.com/cookie-policy) | [Privacy Policy](https://www.bhandp.com/privacy-policy/)