--- title: Ticking Time Bomb | Creative Marketing in Reading | BH&P description: Is your creative a ticking time bomb? BH&P has worked with Stay Energy Safe for over 5 years, running a continual test and learn strategy. Take a look. image: https://ideas.bhandp.com/hubfs/Stay%20Energy%20Safe%20Tick%20Tock.png --- ![SES_Girl](https://www.bhandp.com/hubfs/SES_Girl.png) CRIMESTOPPERS # Tick Tock ### Is your creative a ticking time bomb? Every year more than £400 million of energy is stolen from energy companies. It also causes injury, fire and fatalities. Energy theft adds £30 to every UK household’s energy bill.  Stay Energy Safe -  a service provided by the national charity Crimestoppers - is charged with highlighting and preventing energy theft. BH&P has worked with [Stay Energy Safe](https://www.stayenergysafe.co.uk/) for over 5 years, running a continual test and learn strategy. We had to cut through inertia and make people aware of the dangers. Energy theft. [It’s like a ticking time bomb.](https://www.stayenergysafe.co.uk/stories/tick-tock-energy-theft-is-a-ticking-time-bomb/) The 'tick tock' campaign woke people up, increasing energy theft reports by over 500%. Here's how we did it:     ![SES_Phones](https://www.bhandp.com/hs-fs/hubfs/Client%20Assets/Stay%20energy%20safe%20-%20How%20to%20report%20energy%20theft/SES_Phones.png?width=1080&height=809&name=SES_Phones.png "SES_Phones") ![SES_Tick-Tock_Bus_1](https://www.bhandp.com/hs-fs/hubfs/Client%20Assets/Stay%20energy%20safe%20-%20How%20to%20report%20energy%20theft/SES_Tick-Tock_Bus_1.png?width=1448&height=905&name=SES_Tick-Tock_Bus_1.png "SES_Tick-Tock_Bus_1") ### Related Content ![DX DO you CARE?-1](https://www.bhandp.com/hs-fs/hubfs/Client%20Assets/DX%20Learning/DX%20DO%20you%20CARE%3F-1.png?width=1380&height=1381&name=DX%20DO%20you%20CARE%3F-1.png) [#### DX Learning  DO YOU CARE? ](https://www.bhandp.com/dxlearning/do-you-care) ![The eCommerceer Podcast](https://www.bhandp.com/hs-fs/hubfs/Client%20Assets/TradeBridge/The%20eCommerceer%20Podcast.png?width=2000&height=2000&name=The%20eCommerceer%20Podcast.png) [#### TradeBridge THE eCOMMERCEER PODCAST ](https://www.bhandp.com/tradebridge/ecommerceer) ![Levell Supercharge-1](https://www.bhandp.com/hs-fs/hubfs/Client%20Assets/Levell/Levell%20Supercharge-1.png?width=470&height=470&name=Levell%20Supercharge-1.png) [#### Levell SUPERCHARGE PERFORMANCE ](https://www.bhandp.com/levell/supercharged-venture-marketing) ### Impact In Your Inbox! [![STICKER 3](https://www.bhandp.com/hs-fs/hubfs/STICKER%203.png?width=150&height=188&name=STICKER%203.png "STICKER 3")](https://www.bcorporation.net/en-us/) [![Rankwatch logo](https://www.bhandp.com/hs-fs/hubfs/BH+P%20Logos/Rankwatch%20logo.png?width=150&height=150&name=Rankwatch%20logo.png "Rankwatch logo")](https://www.rankwatch.com/agency/company/becky-holland-partners/) ### Impact Thinking in Action [Follow us on LinkedIn ](https://www.linkedin.com/company/bhandp/) [Follow us on Youtube ](https://www.youtube.com/channel/UCl4z184bUO-ztxRP609TS1g) [Follow us on Instagram ](https://www.instagram.com/bhandp_reading/) ![cyberEssentials-1](https://www.bhandp.com/hubfs/BH+P%20Logos/cyberEssentials-1.png "cyberEssentials-1") [![Website Carbon Tested](https://www.bhandp.com/hs-fs/hubfs/Screenshot%202026-01-15%20at%202.10.30%20PM.png?width=350&height=88&name=Screenshot%202026-01-15%20at%202.10.30%20PM.png "Website Carbon Tested")](https://www.websitecarbon.com/website/bhandp-com/) © 2026 BH&P [Cookie Policy ](https://www.bhandp.com/cookie-policy) | [Privacy Policy](https://www.bhandp.com/privacy-policy/)