Tick Tock

Is your creative a ticking time bomb?

Every year more than £400 million of energy is stolen from energy companies. It also causes injury, fire and fatalities. Energy theft adds £30 to every UK household’s energy bill. 

Stay Energy Safe -  a service provided by the national charity Crimestoppers - is charged with highlighting and preventing energy theft.

BH&P has worked with Stay Energy Safe for over 5 years, running a continual test and learn strategy. We had to cut through inertia and make people aware of the dangers.

Energy theft. It’s like a ticking time bomb.

The 'tick tock' campaign woke people up, increasing energy theft reports by over 500%.

Here's how we did it: