--- title: Venture Marketing | Creative Marketing in Reading | BH&P description: BH&P are creative venture marketeers. We work with organisations that have purpose – a vision, a sense of why. --- # Welcome to the Home of Venture Marketing The 100-Day Venture Marketing Plan ### Download 100-Day Plan The 10-Step Venture Marketing Roadmap to Success ### BH&P are Impact Thinkers We work with organisations that want to make a difference through their work - in energy, AI, technology, people & finance. Like venture capitalists, we understand that the world is a complicated place, full of uncertainty. You have to invest in many things before you land on the one that works. It's why so much marketing is not fit for purpose: **01\** Based on a “one size fits all” formula. **02\** Following an agency’s “secret sauce”  rather than based on the client’s unique needs designed to drive maximum revenue for the agency - not results for the client. **03\** Way too tactical - lacking a compelling creative idea to underpin the work. **04\** Based on assumptions that are narrow,  out-of-date, or quite simply wrong. We do things differently. [ venture marketing case study ](https://www.bhandp.com/ids/no-shades-of-grey) ### A Three-Part Model **Venture marketing works on three core principles:** PART ONE\ Test, Fail, Learn Methodology We understand that buyers come to every decision with biases and baggage – and until we get under their skin, understand how they tick, we won’t be able to move the dial in terms of performance. Cool tech is at our fingertips to help us do this. We use all the digital tricks and tools in our armoury to measure and refine what we do. We set you up to learn - and potentially to fail fast - so you can increase your impact even faster. We know from experience, that those who set out to fail, rarely do. PART TWO\ Creative and Content Are King Not scraped, plagiarised content designed to move you up the Google rankings. Original thinking, first-party research, creative ideas that cut through the noise. PART THREE\ Skin in the Game Our venture marketing model works on a simple principle. When our clients are “all in”, then so are we. We’ll commit to investing our time and expertise in your success, in return for a share of incremental revenue. It's a simple model based on revenue, but it works because it ensures we’re incentivised to help you succeed.  [ Our Other services ](https://www.bhandp.com/our-services) ### 10 steps to change your marketing. Forever. We literally set you (and all our clients) up to fail... The irony? Those who set out to fail, rarely do. We have developed a step by step plan to build a great 100 day venture marketing plan for a roadmap to success.  What are you waiting for? ### Work That Makes a Difference We use impactful content to make people think, feel and do something new. From videos to downloadable's, podcasts to brand ads, case studies, new websites, blogs, sales enablement and pivot decks. We build out the content needed to bring your proposition to life. ### Real, Unique, Emotive Not scraped, plagiarised content designed to move you up the Google rankings. Original thinking, journalistic research, big ideas. See what services we offer.  ### Related Content ![Levell Supercharge-1](https://www.bhandp.com/hs-fs/hubfs/Client%20Assets/Levell/Levell%20Supercharge-1.png?width=470&height=470&name=Levell%20Supercharge-1.png) [#### Levell SUPERCHARGE PERFORMANCE ](https://www.bhandp.com/levell/supercharged-venture-marketing) ![IDS 100% Certainty](https://www.bhandp.com/hs-fs/hubfs/Client%20Assets/IDS/IDS%20100%25%20Certainty.jpeg?width=2087&height=2088&name=IDS%20100%25%20Certainty.jpeg) [#### IDS TRANSFORMING A TECH BUSINESS ](https://www.bhandp.com/ids/no-shades-of-grey) ![The eCommerceer Podcast](https://www.bhandp.com/hs-fs/hubfs/Client%20Assets/TradeBridge/The%20eCommerceer%20Podcast.png?width=2000&height=2000&name=The%20eCommerceer%20Podcast.png) [#### TradeBridge THE eCOMMERCEER PODCAST ](https://www.bhandp.com/tradebridge/ecommerceer) ### Impact In Your Inbox! 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