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The 10-Step Venture Marketing Roadmap to Success
BH&P are creative venture marketeers.
We work with organisations that have purpose – a vision, a sense of why.
People that truly care, and want to make a difference.
Like venture capitalists, or angel investors, we understand that the world is a complicated place, full of uncertainty. You have to invest in many things before you land on the one that works.
Sadly, it's why so much marketing is not fit for purpose:
01\ Based on a “one size fits all” formula.
02\ Following an agency’s “secret sauce” rather than based on the client’s unique needs designed to drive maximum revenue for the agency - not results for the client.
03\ Way too tactical - lacking a compelling creative idea to underpin the work.
04\ Based on assumptions that are narrow, out-of-date, or quite simply wrong.
We do things differently.
A Three Part Model
Venture marketing works on the basis of three core principles:
PART ONE\ Test, Fail, Learn Methodology
We literally set you (and all our clients) up to fail.
We understand that buyers come to every decision with biases and baggage – and until we get under their skin, understand how they tick, we won’t be able to move the dial in terms of performance.
Cool tech is at our fingertips to help us do this.
We use all the digital tricks and tools in our armoury to measure and refine what we do.
The irony? Those who set out to fail, rarely do.
PART TWO\ Creative and Content Are King
Not scraped, plagiarised content designed to move you up the Google rankings.
Original thinking, journalistic research, big ideas.
PART THREE\ Skin in the Game
Our venture marketing escalator works on a simple principle.
When our clients are “all in”, then so are we.
We’ll forfeit 50% or more of our agency fees, in return for a share of incremental revenue.
We’ve built an escalator to ensure we’re incentivised to help you succeed.