--- title: eCommerceer | Creative Marketing in Reading | BH&P description: Alongside fintech company Tradebridge we started the eCommerceeer brand, developing a multi-channel approach to build the brand and drive lead generation. --- ![TB_Podcast_LinkedIn Banner_1](https://www.bhandp.com/hubfs/Client%20Assets/TradeBridge/TB_Podcast_LinkedIn%20Banner_1.png) TradeBridge # eCommerceer ## Twice the Performance at Half the Cost With the explosion in eCommerce, this provided the perfect opportunity for fintech brand, [TradeBridge, ](https://www.tradebridge.com/)to spin up their eCommerce finance solution – for marketplaces, merchants and independent sellers. The brief: To demonstrate that there's a better way to finance growth than paying exorbitant rates to market leaders ClearCo and Payoneer. We created the eCommerceer sub-brand.  A multi-channel approach built the brand and generated leads from a helpful podcast, articles, guides and a custom-built calculator in HubSpot. Was it a success? The results speak for themselves. We exceeded the LinkedIn ad benchmark by 200%, and drove down Instagram cost-per-click by 75% in just 3 months. ![im an ecommerceer](https://www.bhandp.com/hubfs/Client%20Assets/TradeBridge/im%20an%20ecommerceer.png "im an ecommerceer") ![mockup ecommerceer](https://www.bhandp.com/hubfs/Client%20Assets/TradeBridge/mockup%20ecommerceer.png "mockup ecommerceer") ** ** #### What TradeBridge had to Say ### Related Content ![IDS 100% Certainty](https://www.bhandp.com/hs-fs/hubfs/Client%20Assets/IDS/IDS%20100%25%20Certainty.jpeg?width=2087&height=2088&name=IDS%20100%25%20Certainty.jpeg) [#### IDS TRANSFORMING A TECH BUSINESS ](https://www.bhandp.com/ids/no-shades-of-grey) ![Stay Energy Safe Tick Tock-1-min-min](https://www.bhandp.com/hs-fs/hubfs/Website%20Assets/Images/Stay%20Energy%20Safe%20Tick%20Tock-1-min-min.png?width=1032&height=1032&name=Stay%20Energy%20Safe%20Tick%20Tock-1-min-min.png) [#### CrimeStoppers TICKING TIME BOMB ](https://www.bhandp.com/crimestoppers/ticking-time-bomb) ![Devil in the Data-1](https://www.bhandp.com/hs-fs/hubfs/Client%20Assets/IDS/Devil%20in%20the%20Data-1.png?width=940&height=940&name=Devil%20in%20the%20Data-1.png) [#### IDS DEVIL IN THE DATA ](https://www.bhandp.com/ids/devil-in-the-data) ### Impact In Your Inbox! [![STICKER 3](https://www.bhandp.com/hs-fs/hubfs/STICKER%203.png?width=150&height=188&name=STICKER%203.png "STICKER 3")](https://www.bcorporation.net/en-us/) [![Rankwatch logo](https://www.bhandp.com/hs-fs/hubfs/BH+P%20Logos/Rankwatch%20logo.png?width=150&height=150&name=Rankwatch%20logo.png "Rankwatch logo")](https://www.rankwatch.com/agency/company/becky-holland-partners/) ### Impact Thinking in Action [Follow us on LinkedIn ](https://www.linkedin.com/company/bhandp/) [Follow us on Youtube ](https://www.youtube.com/channel/UCl4z184bUO-ztxRP609TS1g) [Follow us on Instagram ](https://www.instagram.com/bhandp_reading/) ![cyberEssentials-1](https://www.bhandp.com/hubfs/BH+P%20Logos/cyberEssentials-1.png "cyberEssentials-1") [![Website Carbon Tested](https://www.bhandp.com/hs-fs/hubfs/Screenshot%202026-01-15%20at%202.10.30%20PM.png?width=350&height=88&name=Screenshot%202026-01-15%20at%202.10.30%20PM.png "Website Carbon Tested")](https://www.websitecarbon.com/website/bhandp-com/) © 2026 BH&P [Cookie Policy ](https://www.bhandp.com/cookie-policy) | [Privacy Policy](https://www.bhandp.com/privacy-policy/)