A Day in the Life of an SEO Executive
5 MIN READ
At BH&P, we bring together the best talent to offer a diverse range of ideas and services that deliver creative growth strategies for clients.
Up until a year ago, we thought SEO was a bit of a dark art – something best outsourced to an expert. But the more we looked into this, the more we became convinced there was a smarter way to manage SEO, to generate the best possible results for clients. And we were right!
Now an in-house service, SEO is a critical part of all our clients' marketing success.
It’s a necessity to every business. This is the digital age after all. Everyone’s finding answers through Google.
As a result, SEO has become an integral part of the success of our clients, ensuring that every campaign and content piece considers not just the market, the buyers, the climate and competitive context, but exactly how people experience clients’ brands online, before they ever touch a campaign or website.
Hasan is our in-house SEO expert. He helps drive visibility and organic leads for our clients by executing valuable SEO strategies.
Keep reading to learn more about Hasan and his day-to-day responsibilities on optimizing and tracking our clients’ digital presence.
What is an SEO Executive?
Hasan Mian, SEO Executive, BH&P
In its simplest form, as an SEO Executive, my job is to optimize web pages for search engines. Anyone working in SEO must understand how to increase traffic to any page, employ keywords effectively, and keep up with Google algorithm advancements and market changes.
Additionally, SEO Executives are well-versed in optimization trends, knowing what kind of content to produce, and can spot small problems impeding a website from rising in the rankings and attracting more visitors.
How to Start an SEO Career
Despite graduating with a degree in Management with Marketing, I didn't begin learning about SEO until the pandemic. Then I realized how effective search engines are in buyer journeys and how much work goes into obtaining relevant visibility.
After studying the fundamentals through online classes, and watching hours of YouTube videos, I put knowledge into action by taking an online apprenticeship and working unpaid on a website for a company providing small business mentoring. Here, I gained exposure to the primary SEO tools I still use today, picking up new technical abilities.
When I came across the position of "SEO Executive” at BH&P, this seemed the ideal position for someone like me who wanted to learn even more about this area.
The work environment, culture, and work-life balance were all ideal for me. I'm now working my way up to a senior position by taking on bigger problems, developing client strategies, and assisting businesses with the transition to the new Google Analytics 4.
What are SEO Executive Responsibilities?
My responsibilities vary depending on our clients’ needs. But a typical day in the life of an SEO Executive mainly includes:
A Typical Day in the Life of an SEO Executive
Misconceptions of Being an SEO Executive
SEO has Set Rules
It's all About Keywords (Or Is It?)
SEO is a One-Time Cost
The Most Enjoyable Parts of Being an SEO Executive
Broad Field of Marketing
Always Something New to Learn
To learn more about a day in the life of an SEO Executive, and how Hasan can support your business to reach the SEO podium - and everything GA4 - book time for a chat with him today.