Fintech brand TradeBridge offers discretionary finance to specific industry sectors. With proven expertise as the funder and platform that powers online marketplace FarFetch, the explosion in eCommerce provided the opportunity for TradeBridge to spin up their eCommerce finance solution – for marketplaces, merchants and independent sellers.
The brief: to demonstrate to prospects that there is a better way to finance growth than paying exorbitant rates to market leaders ClearCo and Payoneer.
We created the eCommerceer sub-brand, with a podcast at the heart of the content strategy, and developed a multi-channel approach to build the brand and drive lead generation. Content includes articles and a lead magnet as well as a campaign microsite including a savings calculator, custom built in HubSpot.
Was it a success? The results speak for themselves.
A combination of organic social, paid search, highly targeted LinkedIn campaigns, and an amplification strategy focused on Instagram, has generated a steady stream of leads. In the pilot phase, we exceeded the LinkedIn ad benchmark by 200%, and drove down the cost per click on Instagram by 75% in just 3 months due to our test and learn strategy.