Raising awareness of energy theft by reaching people where they scroll.
To drive awareness and promote the Stay Energy Safe (SES) initiative, BH&P partnered with industry-relenant influencers.
We teamed up with qualified electricians who encounter energy theft first hand to amplify SES's core message: energy theft is highly dangerous and needs to be reported. Before shortlisting our creators, we used RippleXn’s AI-powered platform to assess the brand safety of our influencers, ensuring alignment with SES values and compliance with advertising standards.
The goal? Leverage trusted voices to start real conversations and direct people to the right support channels. Running across YouTube, TikTok, Instagram Reels, and Shorts, the campaign
Achieved a combined reach of 24K+, with content from both eFIXX and Kimmy The Sparks.
Delivered an average engagement rate of 4.2%, exceeding public awareness benchmarks.
Saw eFIXX’s video reached 16K views on YouTube, with a 4.1% engagement rate and extended reach across LinkedIn.
Kimmy’s short form content drove 8.1K views and 354 engagements.
Garnered positive audience sentiment across platforms, with viewers resonating with the message and sharing their own experiences.
By combining professional credibility with human experience, BH&P’s influencer strategy brought a complex topic into everyday conversation, boosting awareness, building trust, and encouraging action.
