The awareness of fake alcohol is low, but the danger is very real, drinking of fake alcohol can lead to nausea, blindness, even death.
We worked in conjunction with the Wine & Spirit Trade Association to create a consumer campaign highlighting the dangers of fake alcohol.
To create a good cocktail, you need the right ingredient, so we created our own cocktail using the ingredients that goes into fake alcohol to create the Perfect Lethal Cocktail.
The targeted digital campaign ran for four weeks, using a variety of channels, including Facebook, Twitter and mobile advertising.
