--- title: BH&P Podcast description: Podcast new version image: https://ideas.bhandp.com/hubfs/BH%26P%20Client%20Podcast_v2@2x.png --- ![No Bull Ideacast Season 4](https://www.bhandp.com/hubfs/NO%20BULL%20Ideacast_Season%204_HEADER_3280x1352_v2.webp) Season 4 is here! And this season is all about behaviour change. What does it *really* take to change minds, shift systems, and grow a business with purpose? Season 4 of The No Bull Ideacast dives head-first into the messy middle—where bold ideas meet real-world complexity. From heat pumps to beer, AI to advertising, this season is all about impact that starts on the inside: with people, values, brands and behaviours. ##### Subscribe Apple Podcasts Spotify ## Season 4 [![Nothing wre do is Sustainable: No Bull Ideacast](https://www.bhandp.com/hubfs/BHP027_NO%20BULL%20Ideacast_Season%204_1080x10802%20(1).png) Season 4 , EPISODE 2 #### Season 4 \ Episode 6 \ Nothing We Do Is Sustainable Guest: Charlie Martin ](https://www.bhandp.com/podcast/season-4-episode-6-nothing-we-do-is-sustainable) [![Nella Jansson-Wright](https://www.bhandp.com/hubfs/Nella%201080-1080.png) Season 4 , EPISODE 2 #### Season 4 \ Episode 5 \ Moju, Supply Chains, and Behaviour Change Guest: Nella Jansson-Wright ](https://www.bhandp.com/podcast/season-4-episode-5-moju-supply-chains-and-behaviour-change) [![NO BULL Ideacast_Ep4](https://www.bhandp.com/hubfs/BHP027_NO%20BULL%20Ideacast_Ep11_Slide2.png) Season 4 , EPISODE 2 #### Season 4 \ Episode 4 \ AI Isn't The Answer. It's the Start of the Question. Guest: James Easterbrook ](https://www.bhandp.com/podcast/season-4-episode-4-ai-isnt-the-answer.-its-the-start-of-the-question) [![BHP027_NO BULL Ideacast_Season 4_1080x1350_Quote3](https://www.bhandp.com/hubfs/BHP027_NO%20BULL%20Ideacast_Season%204_1080x1350_Quote3.png) Season 4 , EPISODE 2 #### Season 4 \ Episode 3 \ The One About the Soil Guest: The Brilliant Tamara Giltsoff ](https://www.bhandp.com/podcast/season-4-episode-3-the-one-about-the-soil) [![Rebecca Farooq & Nic Garland](https://www.bhandp.com/hubfs/Rebecca%20Farooq.png) Season 4 , EPISODE 2 #### Season 4 \ Episode 2 \ Powerful Women Guests: Rebecca Farooq & Nic Garland, Moorhouse Consulting ](https://www.bhandp.com/podcast/season-4-episode-2-powerful-women) [![Darren-Savage Expanded-1](https://www.bhandp.com/hubfs/Darren-Savage%20Expanded-1.png) Season 4 , EPISODE 1 #### Season 4 \ Episode 1 \ How Advertising Works ](https://www.bhandp.com/podcast/season-4-episode-1-how-advertising-works) [![NO BULL Ideacast Bonus](https://www.bhandp.com/hubfs/NO%20BULL%20Ideacast%20Bonus.jpg) Season 4 , BONUS #### Season 4 Bonus \ Data & AI ](https://www.bhandp.com/podcast/season-4-bonus-data-ai) [![NO BULL Ideacast Bonus](https://www.bhandp.com/hubfs/NO%20BULL%20Ideacast%20Bonus.jpg) Season 4 , BONUS #### Season 4 Bonus \ Social Enterprise ](https://www.bhandp.com/podcast/season-4-bonus-social-enterprise) [![NO BULL Ideacast Bonus](https://www.bhandp.com/hubfs/NO%20BULL%20Ideacast%20Bonus.jpg) Season 4 , BONUS #### Season 4 Bonus \ Finance Sector ](https://www.bhandp.com/podcast/season-4-bonus-finance-sector) [![NO BULL Ideacast Bonus](https://www.bhandp.com/hubfs/NO%20BULL%20Ideacast%20Bonus.jpg) Season 4 , BONUS #### Season 4 Bonus \ Energy Sector ](https://www.bhandp.com/podcast/no-bull-ideacast-season-4-bonus-energy-sector) [![trailer card](https://www.bhandp.com/hubfs/trailer%20card.jpg) Season 4 , TRAILER #### No Bull Ideacast \ Season 4 Trailer ](https://www.bhandp.com/podcast/no-bull-ideacast-season-4-trailer) ## Season 3 [![Mark Harris, Enterprise Doctor, on The BH&P No Bull Marketing Ideacast](https://www.bhandp.com/hubfs/image%20(3)%20copy.jpg) Season 3 , EPISODE 8 #### No Bull Marketing Ideacast \ Season 3 \ Episode 8 **Guest: ** Mark Harris, The Enterprise Doctor ](https://www.bhandp.com/podcast/no-bull-mark-harris-enterprise-doctor) [![Pete Richardson, Director, The White Rhino Gin Co](https://www.bhandp.com/hubfs/No%20Bull%20Marketing%20Ideacast%20Assets/Season%203/Episode%207%20-%20Pete%20Richardson/IMG-20221001-WA0026_BW.png) Season 3 , EPISODE 7 #### No Bull Marketing Ideacast \ Season 3 \ Episode 7 **Guest: ** Pete Richardson, Director, The White Rhino Gin Co ](https://www.bhandp.com/podcast/no-bull-podcast/s3-e7) [![James Beaven, Co-Founder, RippleXN](https://www.bhandp.com/hubfs/No%20Bull%20Marketing%20Ideacast%20Assets/Season%203/Episode%206%20-%20James%20Beaven%20and%20Adrian%20Land/James%20Beaven%2c%20Co-Founder%2c%20RippleXN.jpg) Season 3 , EPISODE 6 #### No Bull Marketing Ideacast \ Season 3 Episode 6 **Guest: ** James Beaven & Adrian Land, Co-Founders, RippleXN ](https://www.bhandp.com/podcast/no-bull-podcast/s3-e6) [![Virginie Dafforn-Gorgemans \ No Bull Marketing Ideacast](https://www.bhandp.com/hubfs/1662030251501_B%26W.jpg) Season 3 , EPISODE 5 #### No Bull Marketing Ideacast \ Season 3 Episode 5 **Guest: ** Virginie Dafforn-Gorgemans, Head of Marketing & Proposition, Arbuthnot Latham & Co ](https://www.bhandp.com/podcast/no-bull-podcast/s3-e5) [![Nick Moore](https://www.bhandp.com/hubfs/No%20Bull%20Marketing%20Ideacast%20Assets/Season%203/Episode%204%20-%20Nick%20Moore%20and%20Claus%20Larsen/Nick%20Moore_Headshot.jpg) Season 3 , EPISODE 4 #### No Bull Marketing Ideacast \ Season 3 Episode 4 **Guests: ** Nick Moore, MD & Head of Strategy, Addison & Claus Larsen, Creative Director, BH&P ](https://www.bhandp.com/podcast/no-bull-podcast/s3-e4) [![Yoav Rimon_Headshot](https://www.bhandp.com/hubfs/Yoav%20Rimon_Headshot.jpg) Season 3 , EPISODE 3 #### No Bull Marketing Ideacast \ Season 3 Episode 3 **Guest: ** Yoav Rimon, CMO, Brew ](https://www.bhandp.com/podcast/no-bull-podcast/s3-e3) [![Sabrina Headshot](https://www.bhandp.com/hubfs/No%20Bull%20Marketing%20Ideacast%20Assets/Season%203/Episode%202,%20%20Sabrina%20Shafer/Sabrina%20Headshot.jpg) Season 3 , EPISODE 2 #### No Bull Marketing Ideacast \ Season 3 Episode 2 **Guest: ** Sabrina Shafer, CEO, transformation CONTINUUM ](https://www.bhandp.com/podcast/no-bull-podcast/s3-e2) [![Sarah Jordan, CEO & Founder, Y.O.U. Underwear](https://www.bhandp.com/hubfs/No%20Bull%20Marketing%20Ideacast%20Assets/Season%203/Episode%201%20-%20Sarah%20Jordan%20and%20Sophie%20Brooks/Sarah-Jordan.jpg) Season 3 , EPISODE 1 #### No Bull Marketing Ideacast \ Season 3 Episode 1 **Guests: ** Sarah Jordan, Founder & CEO, Y.O.U. Underwear & Sophie Brooks, Founder, FitForPurpose Consultancy ](https://www.bhandp.com/podcast/no-bull-podcast/s3-e1) [![No Bull Marketing Ideacast | Season 3 Trailer](https://www.bhandp.com/hubfs/No%20Bull%20Marketing%20Ideacast%20Assets/podcast-guest.jpg) Season 3 , TRAILER #### No Bull Marketing Ideacast \ Season 3 Trailer ](https://www.bhandp.com/podcast/no-bull-podcast/s3-trailer) ## Season 2 [![Mark Cuddigan ](https://www.bhandp.com/hubfs/No%20Bull%20Marketing%20Ideacast%20Assets/Season%202/Episode%208%20-%20Mark%20Cuddigan/Mark%20Cuddigan%20%20Instagram.jpg) Season 2 , EPISODE 8 #### No Bull Marketing Ideacast \ Season 2 Episode 8 **Guest: ** Mark Cuddigan, CEO, Ella's Kitchen ](https://www.bhandp.com/podcast/no-bull-podcast/season-2-episode-8) [![James Colborn](https://www.bhandp.com/hubfs/No%20Bull%20Marketing%20Ideacast%20Assets/Season%202/Episode%207%20-%20James%20Colborn/James%20Colborn%20B%26W%20copy.jpg) Season 2 , EPISODE 7 #### No Bull Marketing Ideacast \ Season 2 Episode 7 **Guest: ** James Colborn, Global Head of Data, Teads ](https://www.bhandp.com/podcast/no-bull-podcast/season-2-episode-7) [![Jules Meadwell](https://www.bhandp.com/hubfs/No%20Bull%20Marketing%20Ideacast%20Assets/Season%202/Episode%206%20-%20Jules%20Meadwell/Jules%20Meadwell.jpg) Season 2 , EPISODE 6 #### No Bull Marketing Ideacast \ Season 2 Episode 6 **Guest: ** Jules Meadwell, Head of Talent Acquisition, M&C Saatchi Group ](https://www.bhandp.com/podcast/no-bull-podcast/season-2-episode-6) [![Iszi Lawrence ](https://www.bhandp.com/hubfs/No%20Bull%20Marketing%20Ideacast%20Assets/Season%202/Episode%205%20-%20Iszi%20Lawrence%20and%20Chris%20Attaway/Iszi%20Lawrence%20_%20Headshot_B%26W.jpg) Season 2 , EPISODE 5 #### No Bull Marketing Ideacast \ Season 2 Episode 5 **Guests: ** Chris Attaway, Podcast Producer, No Bull Marketing Ideacast & Iszi Lawrence, Podcaster, The British Museum ](https://www.bhandp.com/podcast/no-bull-podcast/season-2-episode-5) [![Madeleine-Evans](https://www.bhandp.com/hubfs/No%20Bull%20Marketing%20Ideacast%20Assets/Season%202/Episode%204%20-%20Madeleine%20Evans/BH%26P%20Podcast%20Headshot_0009_Madeleine-Evans-Levell%20copy.jpg) Season 2 , EPISODE 4 #### No Bull Marketing Ideacast \ Season 2 Episode 4 **Guest: ** Madeleine Evans, Founder, Levell ](https://www.bhandp.com/podcast/no-bull-podcast/season-2-episode-4) [![Alex Draper](https://www.bhandp.com/hubfs/No%20Bull%20Marketing%20Ideacast%20Assets/Season%202/Episode%203%20-%20Alex%20Draper/BH%26P%20Podcast%20Headshot_Alex%20Draper.jpg) Season 2 , EPISODE 3 #### No Bull Marketing Ideacast \ Season 2 Episode 3 **Guest: ** Alex Draper, CEO & Founder, DX Learning ](https://www.bhandp.com/podcast/no-bull-podcast/season-2-episode-3) [![Alasdair Moore](https://www.bhandp.com/hubfs/No%20Bull%20Marketing%20Ideacast%20Assets/Season%202/Episode%202%20-%20Alasdair%20Moore/Alasdair%20Moore.jpg) Season 2 , EPISODE 2 #### No Bull Marketing Ideacast \ Season 2 Episode 2 **Guest: ** Alasdair Moore, CEO, Intelligent Delivery Solutions (IDS) ](https://www.bhandp.com/podcast/no-bull-podcast/season-2-episode-2) [![Mike Cornwell | BH&P | No Bull Marketing Ideacast](https://www.bhandp.com/hubfs/No%20Bull%20Marketing%20Ideacast%20Assets/Season%202/Episode%201%20-%20Mike%20Cornwell/BH%26P%20Podcast%20Headshot_0008_B13AC16E-C7F7-2B52-3AD7602C3D223068%20copy.jpg) Season 2 , EPISODE 1 #### No Bull Marketing Ideacast \ Season 2 Episode 1 **Guest: ** Mike Cornwell, COO, Ladder.io ](https://www.bhandp.com/podcast/no-bull-podcast/season-2-episode-1) [![Season 2 Trailer](https://www.bhandp.com/hubfs/No%20Bull%20Marketing%20Ideacast%20Assets/podcast-guest.jpg) Season 2 , SEASON 2 TRAILER #### Season 2 Trailer **Host: ** Becky Holland - BH&P ](https://www.bhandp.com/podcast/no-bull-podcast/season-2-trailer) ## Season 1 [![Irina-Soriano](https://www.bhandp.com/hubfs/No%20Bull%20Marketing%20Ideacast%20Assets/Season%201/Episode%205%20-%20Irina%20Soriano/BH%26P%20Podcast%20Headshot_0006_Irina-Soriano.jpg) Season 1 , EPISODE 5 PART 2 #### No Bull Marketing Ideacast \ Season 1 Episode 5 Pt. 2 **Guest: ** Irina Soriano - Seismic & TEDx Speaker ](https://www.bhandp.com/podcast/no-bull-podcast/controlling-your-life-brand-for-likes-loves-and-career-advancement) [![Irina-Soriano](https://www.bhandp.com/hubfs/No%20Bull%20Marketing%20Ideacast%20Assets/Season%201/Episode%205%20-%20Irina%20Soriano/BH%26P%20Podcast%20Headshot_0006_Irina-Soriano.jpg) Season 1 , EPISODE 5 PART 1 #### No Bull Marketing Ideacast \ Season 1 Episode 5 Pt. 1 **Guest: ** Irina Soriano - Seismic & TEDx Speaker ](https://www.bhandp.com/podcast/no-bull-podcast/what-the-heck-is-enablement-and-do-i-really-need-it) [![Shaun-Moshay](https://www.bhandp.com/hubfs/No%20Bull%20Marketing%20Ideacast%20Assets/Season%201/BH%26P-Podcast-Headshot_Shaun-Moshay.jpg) Season 1 , EPISODE 4 #### No Bull Marketing Ideacast \ Season 1 Episode 4 **Guest: ** Shaun Moshay - Epicor Software ](https://www.bhandp.com/podcast/no-bull-podcast/how-to-get-great-work-out-of-your-agency) [![Rebecca Simon](https://www.bhandp.com/hubfs/No%20Bull%20Marketing%20Ideacast%20Assets/Season%201/Episode%203%20-%20Rebecca%20Simon%20and%20Douglas%20Quigg/Rebecca%20Simon.png) Season 1 , EPISODE 3 #### No Bull Marketing Ideacast \ Season 1 Episode 3 **Guest: ** Rebecca Simon -   British Business Bank, Douglas Quigg - Idox Software ](https://www.bhandp.com/podcast/no-bull-podcast/launching-a-new-brand-during-a-pandemic) [![Kirsti-Wilson](https://www.bhandp.com/hubfs/No%20Bull%20Marketing%20Ideacast%20Assets/Season%201/Episode%202%20-%20Kirsti%20Wilson/BH%26P%20Podcast%20Headshot_0003_Kirsti-Wilson.jpg) Season 1 , EPISODE 2 #### No Bull Marketing Ideacast \ Season 1 Episode 2 **Guest: ** Kirsti Wilson - Launchpad ](https://www.bhandp.com/podcast/no-bull-podcast/homelessness-at-christmas) [![Jasper-Martens](https://www.bhandp.com/hubfs/No%20Bull%20Marketing%20Ideacast%20Assets/Season%201/Episode%201%20-%20Lou%20Young,%20Jasper%20Martens%20and%20Zubair%20Mohammed/BH%26P%20Podcast%20Headshot_0004_Jasper-Martens.jpg) Season 1 , EPISODE 1 #### No Bull Marketing Ideacast \ Season 1 Episode 1 **Guest: ** Jasper Martens - PensionBee, Zubair Mohammad - MarketFinance and Lou Young - Woodsford TradeBridge ](https://www.bhandp.com/podcast/no-bull-podcast/the-challenges-of-fintech-marketing) ### Impact In Your Inbox! 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