THE BRITISH BUSINESS BANK
The UK's Only Independent Guide to Business Finance
We created the Business Finance Guide to bring to life real, relatable support and stories for businesses and their advisers at every stage of their journey.
BH&P worked closely with the British Business Bank to improve monthly marketing ROI.
At least 6 experiments ran concurrently to maximize performance.
With a limited marketing budget, it was vital that both video and written content had maximum impact and share-ability.
Inbound search, display and social advertising all exceeded industry benchmarks as emails experienced 25-35% open rates.