No Bull Marketing Ideacast | Season 1 Episode 5 Pt. 1
What the Heck is Enablement?
EPISODE 5 PART 1
22 MIN LISTEN
In this podcast episode, Becky interviews Irina Soriano, Head of Enablement at Seismic, and TEDx Speaker.
Becky wanted to understand a little more, not just why enablement is such a misunderstood term by marketers and salespeople alike - but what it's like to be the head of enablement at the world's leading enablement business, and what's involved in doing enablement well.
The interview with Irina is split into two episodes - Part 1 focuses on enablement - and Part 2 gets into Irina's shoes - we explore her own career journey, her new book, and her mission to help young women thrive in today's world of work.