Data. AI. We Don’t Have a Technology Problem.
We Have a Translation Problem.
There’s no shortage of innovation. AI tools are smarter. Data platforms are faster. The tech is there.
But too often, it doesn’t land.
Because adoption isn’t about functionality, it’s about feeling.
People need to trust what they’re using. They need to understand what it’s for. And they need to believe it’ll make their job, life, or business better.
That’s where behavioural science comes in.
In this 5-minute bonus episode of the No Bull Ideacast, we share three simple ways to drive adoption—by making your tech more intuitive, more human, and easier to say yes to.
🎧 Listen for our top tips on nudging clarity, building emotional fluency, and earning buy-in from the people who matter.
