--- title: DX Learning | Creative Marketing in Reading | BH&P description: DX Learning partnered with BH&P to enhance online visibility, achieving a 265% increase in organic traffic and 84% more leads through strategic SEO and UX improvements. image: https://ideas.bhandp.com/hubfs/Stay%20Energy%20Safe%20Tick%20Tock.png --- ![DX SEO Header](https://www.bhandp.com/hubfs/DX%20SEO%20Header.png) DX Learning # Leadership, Optimised ### 265% Organic Traffic Boost With SEO and UX Tweaks Leadership training is essential for fostering positive workplace culture and improving organizational success. However, in a competitive market dominated by established players, even the most effective programs can struggle to gain visibility online. DX Learning, a Chicago-based leadership training company, recognised the importance of optimising its digital presence to reach the right audience. They partnered with BH&P to develop and execute a strategic campaign that would drive measurable improvements in their online visibility, engagement, and lead generation. The goal? To deliver real results while positioning DX Learning as a leader in the competitive leadership training market. By combining in-depth SEO research and analysis with impactful UX enhancements, BH&P achieved the following incredible results:  - 265% Increase in Organic Traffic: Optimized content and strategic keyword targeting drove significant growth in high-quality visitors. - 84% Increase in Organic Leads: Clean, user-friendly blog templates and strategically placed CTAs turned traffic into actionable leads. - 768% Growth in Total Keyword Rankings: DX Learning's visibility across relevant search terms skyrocketed, with a 1740% increase in keywords ranking in the top 10 positions. - Improved User Engagements: Enhancements to UX, including mobile responsiveness and simplified navigation, reduced bounce rates, increased session durations, and improved conversion efficiency. ![GO! Article Images 2](https://www.bhandp.com/hs-fs/hubfs/GO!%20Article%20Images%202.png?width=2000&height=1125&name=GO!%20Article%20Images%202.png "GO! Article Images 2") ![GO! Article Images 1](https://www.bhandp.com/hs-fs/hubfs/GO!%20Article%20Images%201.png?width=2000&height=1125&name=GO!%20Article%20Images%201.png "GO! Article Images 1") ![GO! Article Images 4](https://www.bhandp.com/hs-fs/hubfs/GO!%20Article%20Images%204.png?width=2000&height=1125&name=GO!%20Article%20Images%204.png "GO! Article Images 4") ![GO! Article Images 3](https://www.bhandp.com/hs-fs/hubfs/GO!%20Article%20Images%203.png?width=2000&height=1125&name=GO!%20Article%20Images%203.png "GO! Article Images 3") ### Related Content ![DX DO you CARE?-1](https://www.bhandp.com/hs-fs/hubfs/Client%20Assets/DX%20Learning/DX%20DO%20you%20CARE%3F-1.png?width=1380&height=1381&name=DX%20DO%20you%20CARE%3F-1.png) [#### DX Learning  DO YOU CARE? ](https://www.bhandp.com/dxlearning/do-you-care) ![The eCommerceer Podcast](https://www.bhandp.com/hs-fs/hubfs/Client%20Assets/TradeBridge/The%20eCommerceer%20Podcast.png?width=2000&height=2000&name=The%20eCommerceer%20Podcast.png) [#### TradeBridge THE eCOMMERCEER PODCAST ](https://www.bhandp.com/tradebridge/ecommerceer) ![Levell Supercharge-1](https://www.bhandp.com/hs-fs/hubfs/Client%20Assets/Levell/Levell%20Supercharge-1.png?width=470&height=470&name=Levell%20Supercharge-1.png) [#### Levell SUPERCHARGE PERFORMANCE ](https://www.bhandp.com/levell/supercharged-venture-marketing) ### Impact In Your Inbox! [![STICKER 3](https://www.bhandp.com/hs-fs/hubfs/STICKER%203.png?width=150&height=188&name=STICKER%203.png "STICKER 3")](https://www.bcorporation.net/en-us/) [![Rankwatch logo](https://www.bhandp.com/hs-fs/hubfs/BH+P%20Logos/Rankwatch%20logo.png?width=150&height=150&name=Rankwatch%20logo.png "Rankwatch logo")](https://www.rankwatch.com/agency/company/becky-holland-partners/) ### Impact Thinking in Action [Follow us on LinkedIn ](https://www.linkedin.com/company/bhandp/) [Follow us on Youtube ](https://www.youtube.com/channel/UCl4z184bUO-ztxRP609TS1g) [Follow us on Instagram ](https://www.instagram.com/bhandp_reading/) ![cyberEssentials-1](https://www.bhandp.com/hubfs/BH+P%20Logos/cyberEssentials-1.png "cyberEssentials-1") [![Website Carbon Tested](https://www.bhandp.com/hs-fs/hubfs/Screenshot%202026-01-15%20at%202.10.30%20PM.png?width=350&height=88&name=Screenshot%202026-01-15%20at%202.10.30%20PM.png "Website Carbon Tested")](https://www.websitecarbon.com/website/bhandp-com/) © 2026 BH&P [Cookie Policy ](https://www.bhandp.com/cookie-policy) | [Privacy Policy](https://www.bhandp.com/privacy-policy/)