--- title: Epicor | Creative Marketing in Reading | BH&P description: Find out how we executed inbound digital marketing campaigns for Epicor, developing core campaign assets such as a digital marketing ebook. --- EPICOR # Changing the Conversation After a successful, targeted test campaign, BH&P was appointed to develop an international inbound campaign based on [Epicor](https://www.epicor.com/en-uk/)'s global business growth survey.   Working closely with PR on messaging, we developed a strong campaign concept.    "Changing the Conversation" in boardrooms with Epicor ERP's better business insight.   It's a fierce market, with Microsoft and Oracle having the lion's share of market value. A challenger with industry vertical expertise, Epicor needed cut-throat [inbound digital marketing](https://www.bhandp.com/inbound-marketing)[ campaign](https://bhandp.com/services/inbound-marketing/)[s. ](https://bhandp.com/services/inbound-marketing/) BH&P developed campaign assets to support every stage of the buyer journey. Assets included an eBook, infographic and videos in 11 languages, tailored to three separate industry verticals. These were implemented across influencer distributors, Google Search, paid and organic social, and on The Economist and Financial Times (FT). The campaign covered multiple variants for brand amplification, retargeting and lead generation. Results exceeded expectations. A 160% LinkedIn CTR, 22 warm leads and 24% CTR on contextual advertising definitely changed the conversation at Epicor too. ![changing_conversation](https://www.bhandp.com/hs-fs/hubfs/Client%20Assets/Epicor%20-%20Changing%20the%20conversation/changing_conversation.png?width=960&height=743&name=changing_conversation.png) ![Epicor awareness MPU copy](https://www.bhandp.com/hs-fs/hubfs/Client%20Assets/Epicor%20-%20Changing%20the%20conversation/Epicor%20awareness%20MPU%20copy.png?width=960&height=676&name=Epicor%20awareness%20MPU%20copy.png) ### Related Content ![IDS 100% Certainty](https://www.bhandp.com/hs-fs/hubfs/Client%20Assets/IDS/IDS%20100%25%20Certainty.jpeg?width=2087&height=2088&name=IDS%20100%25%20Certainty.jpeg) [#### IDS TRANSFORMING A TECH BUSINESS ](https://www.bhandp.com/ids/no-shades-of-grey) ![Stay Energy Safe Tick Tock](https://www.bhandp.com/hs-fs/hubfs/Website%20Assets/Images/Stay%20Energy%20Safe%20Tick%20Tock-1-min-min.png?width=1032&height=1032&name=Stay%20Energy%20Safe%20Tick%20Tock-1-min-min.png) [#### CrimeStoppers TICKING TIME BOMB ](https://www.bhandp.com/crimestoppers/ticking-time-bomb) ![The eCommerceer Podcast](https://www.bhandp.com/hs-fs/hubfs/Client%20Assets/TradeBridge/The%20eCommerceer%20Podcast.png?width=2000&height=2000&name=The%20eCommerceer%20Podcast.png) [#### TradeBridge THE eCOMMERCEER PODCAST ](https://www.bhandp.com/tradebridge/ecommerceer) ### Impact In Your Inbox! [![STICKER 3](https://www.bhandp.com/hs-fs/hubfs/STICKER%203.png?width=150&height=188&name=STICKER%203.png "STICKER 3")](https://www.bcorporation.net/en-us/) [![Rankwatch logo](https://www.bhandp.com/hs-fs/hubfs/BH+P%20Logos/Rankwatch%20logo.png?width=150&height=150&name=Rankwatch%20logo.png "Rankwatch logo")](https://www.rankwatch.com/agency/company/becky-holland-partners/) ### Impact Thinking in Action [Follow us on LinkedIn ](https://www.linkedin.com/company/bhandp/) [Follow us on Youtube ](https://www.youtube.com/channel/UCl4z184bUO-ztxRP609TS1g) [Follow us on Instagram ](https://www.instagram.com/bhandp_reading/) ![cyberEssentials-1](https://www.bhandp.com/hubfs/BH+P%20Logos/cyberEssentials-1.png "cyberEssentials-1") [![Website Carbon Tested](https://www.bhandp.com/hs-fs/hubfs/Screenshot%202026-01-15%20at%202.10.30%20PM.png?width=350&height=88&name=Screenshot%202026-01-15%20at%202.10.30%20PM.png "Website Carbon Tested")](https://www.websitecarbon.com/website/bhandp-com/) © 2026 BH&P [Cookie Policy ](https://www.bhandp.com/cookie-policy) | [Privacy Policy](https://www.bhandp.com/privacy-policy/)