After a successful, targeted test campaign, BH&P was appointed to develop an international inbound campaign based on
Epicor's global business growth survey.
"Changing the Conversation" in boardrooms with Epicor ERP's better business insight.
It's a fierce market, with Microsoft and Oracle having the lion's share of market value. A challenger with industry vertical expertise, Epicor needed cut-throat inbound digital marketing campaigns.
BH&P developed campaign assets to support every stage of the buyer journey. Assets included an eBook, infographic and videos in 11 languages, tailored to three separate industry verticals.
These were implemented across influencer distributors, Google Search, paid and organic social, and on The Economist and Financial Times (FT).
The campaign covered multiple variants for brand amplification, retargeting and lead generation.
Results exceeded expectations.
A 160% LinkedIn CTR, 22 warm leads and 24% CTR on contextual advertising definitely changed the conversation at Epicor too.
