ICAEW is a world leading professional membership organisation that promotes, develops and supports over 178,500 chartered accountants and students worldwide. BH&P worked strategically with the corporate finance faculty and brand team at ICAEW on a range of projects.
Our task was to raise awareness of ICAEW's Corporate Finance Faculty to showcase why people need to become and remain as members.
The main reason for joining is to stay ahead of the game through the professional and business development that’s part of the membership.
We created a video featuring key ICAEW personas talking about what people get out of membership, focusing in on those key benefits to people in corporate finance.
This video was used on the Corporate Finance Faculty landing page, shorter versions of it was used to great effect on social media.
