--- title: ICAEW | Creative Agency Berkshire | BH&P description: ICAEW uses BH&P to develop creative marketing solutions, to support the Corporate Finance Faculty, drive faculty membership and communicate brand values. --- ICAEW # Driving Membership and Engagement for ICAEW [ICAEW](https://www.icaew.com/) is a world leading professional membership organisation that promotes, develops and supports over 178,500 chartered accountants and students worldwide. BH&P worked strategically with the corporate finance faculty and brand team at ICAEW on a range of projects. Our task was to raise awareness of ICAEW's Corporate Finance Faculty to showcase why people need to become and remain as members. The main reason for joining is to stay ahead of the game through the professional and business development that’s part of the membership. We created a video featuring key ICAEW personas talking about what people get out of membership, focusing in on those key benefits to people in corporate finance. This video was used on the Corporate Finance Faculty landing page, shorter versions of it was used to great effect on social media.   Video player - ICAEW_Thumbnail - Click to play video ![ICAEW](https://www.bhandp.com/hubfs/Client%20Assets/ICAEW%20-%20Corporate%20finance%20faculty/ICAEW_Rectangle_1980x200_RGB_0918_300dpi.png) ![ICAEW_Online Reputation Management](https://www.bhandp.com/hubfs/Client%20Assets/ICAEW%20-%20Corporate%20finance%20faculty/ICAEW_masthead_265x660_0818.png) ![ICAEW-blong](https://www.bhandp.com/hs-fs/hubfs/Client%20Assets/ICAEW%20-%20Corporate%20finance%20faculty/ICAEW-blong.png?width=400&height=400&name=ICAEW-blong.png "ICAEW-blong") ### Related Content ![IDS 100% Certainty](https://www.bhandp.com/hs-fs/hubfs/Client%20Assets/IDS/IDS%20100%25%20Certainty.jpeg?width=2087&height=2088&name=IDS%20100%25%20Certainty.jpeg) [#### IDS NO SHADES OF GREY ](https://www.bhandp.com/ids/no-shades-of-grey) ![Slate](https://www.bhandp.com/hs-fs/hubfs/Client%20Assets/Slate%20-%20Fast%20forward%20digital%20change/Slate_Car.jpg?width=1080&height=1080&name=Slate_Car.jpg) [#### Slate  FAST FORWARD DIGITAL CHANGE ](https://www.bhandp.com/slate/fast-forward-digital-change) ![The Business Finance Guide - Campaign video - YouTube 2022-02-11 12-18-10-1](https://www.bhandp.com/hs-fs/hubfs/Client%20Assets/The%20British%20Business%20Bank%20-%20%20Business%20finance%20guide/The%20Business%20Finance%20Guide%20-%20Campaign%20video%20-%20YouTube%202022-02-11%2012-18-10-1.png?width=369&height=369&name=The%20Business%20Finance%20Guide%20-%20Campaign%20video%20-%20YouTube%202022-02-11%2012-18-10-1.png) [#### The British Business Bank THE BUSINESS FINANCE GUIDE ](https://www.bhandp.com/british-business-bank/business-finance-guide) ### Impact In Your Inbox! [![STICKER 3](https://www.bhandp.com/hs-fs/hubfs/STICKER%203.png?width=150&height=188&name=STICKER%203.png "STICKER 3")](https://www.bcorporation.net/en-us/) [![Rankwatch logo](https://www.bhandp.com/hs-fs/hubfs/BH+P%20Logos/Rankwatch%20logo.png?width=150&height=150&name=Rankwatch%20logo.png "Rankwatch logo")](https://www.rankwatch.com/agency/company/becky-holland-partners/) ### Impact Thinking in Action [Follow us on LinkedIn ](https://www.linkedin.com/company/bhandp/) [Follow us on Youtube ](https://www.youtube.com/channel/UCl4z184bUO-ztxRP609TS1g) [Follow us on Instagram ](https://www.instagram.com/bhandp_reading/) ![cyberEssentials-1](https://www.bhandp.com/hubfs/BH+P%20Logos/cyberEssentials-1.png "cyberEssentials-1") [![Website Carbon Tested](https://www.bhandp.com/hs-fs/hubfs/Screenshot%202026-01-15%20at%202.10.30%20PM.png?width=350&height=88&name=Screenshot%202026-01-15%20at%202.10.30%20PM.png "Website Carbon Tested")](https://www.websitecarbon.com/website/bhandp-com/) © 2026 BH&P [Cookie Policy ](https://www.bhandp.com/cookie-policy) | [Privacy Policy](https://www.bhandp.com/privacy-policy/)