THE BRITISH BUSINESS BANK
The UK's Only Independent Guide to Business Finance
We created the Business Finance Guide to bring to life real business stories that normal businesses and their advisers can relate to.
BH&P worked closely with the British Business Bank's marketing team to improve marketing ROI consistently month on month, with at least 6 experiments running concurrently to maximize performance.
With a limited marketing budget, it's was vital that both video and the written content that we created had maximum impact and share-ability.
We have a deep understanding of the financial challenges businesses face at every stage of their journey.
This was not about "unicorns" and other high growth businesses, but about empowering every business to grow, with access to advice and support for every stage.
We report performance monthly using custom dashboards. With inbound search, display and social media advertising all exceeding industry benchmarks, and typical email open rates of 25-35%.