Creativity Sells - Can You Make It Work for You?
Unlock the Secrets to Effective Advertising with BH&P’s 5-Part Training Programme
Advertising today demands more than repetitive online ads; it thrives on creativity, strategic insight, and rigorous execution. BH&P’s expert-led training programme is designed for business leaders and marketing professionals who are ready to drive measurable impact through smarter, more effective advertising strategies.
The Solution
The strategic development process requires rigour, and the creative development process is hard, it’s messy, it’s unpredictable, and most people in marketing have little qualifications, experience, skills or knowledge to run it properly– an absence of time is also a big problem.
This training will cover everything you will need to improve your chance of developing work that will work, it will cover these 5 key areas in 5 sessions (can be virtual or in person – pricing available for in person on request.
What You Will Gain
1. Set Clear Objectives: Define and quantify the role of creativity in achieving commercial success.
2. Develop Insightful Strategies: Combine competitor, consumer, and cultural insights to craft compelling propositions.
3. Write Better Briefs: Master the art of strategy and briefing to inspire creative solutions.
4. Guide Creative Development: Provide actionable feedback to shape exceptional campaigns.
5. Measure Success: Evaluate communications’ impact on business performance, market share, and consumer behaviour.
Who is This For?
Designed for business leaders and marketing teams in SMBs across sectors like finance, professional services, tech, and energy - or anyone that does complex things and wants their brand to have more impact - on sales but more importantly on people.
Whether you’re tackling declining marketing effectiveness or striving to align your creative vision with measurable business goals, this programme is for you.
Flexible, Engaging, and Actionable
Delivery: Five 1-hour online modules with live expert facilitation.
Format: Interactive sessions with hands-on exercises and follow-up tasks to embed learning.
Audience: Cohorts of 1 or more participants per company.
The Problem Explained
Many businesses are in recovery from the days of massively overinvesting in performance marketing, instead of brand building, and suffered the consequences of rapidly diminishing returns, realised as a slowdown in revenue, static profits and in some cases, oblivion.
This crisis of effectiveness is now slowly being addressed, tiggered by significant statistical studies have proven beyond any doubt that the only way to be effective, is through creativity, not by hammering people with a blizzard of horrible ‘buy me now’ online ads on Google and the like, which means building brands that are unique, seductive and that compel people to buy them.
According to research by Creative Brief, 78% of marketers claim that they give their agencies clear strategic direction, and only 5% of their agencies agree; and 80% of client think they are good at writing briefs, but only 10% of their agencies agree.
The Opportunity
A creative output requires an equally creative and strategic input, this starts with really understating what the problem is, why it exists, and what can be done about it – and then extends into devising how to write briefs and run processes that inspire people who build and execute brands through communications, design, experience etc. make the right leaps of imagination to brilliantly and effectively solve the problem.
1. Simply email becky@bhandp.com with the title "We're In"
2. I'll enroll your company right away and take some details, like whether you want to run the programme as is, or tailor it to a specific challenge or opportunity you're facing.
3. We'll book the 5 sessions, to start as soon as you like, on a schedule to fit you and your organisation.
• Standard Virtual Package: £4,800 for up to 10 participants. £5,800 for 11-30 participants (we don't advise bigger groups as the sessions are designed to be interactive).
• Custom Virtual Delivery: £5,400 with company-specific adjustments.
• In-Person Option: So long as you are based in the UK, the only extra cost is for travel and subsistence if needed, and it's free if you'd like us to host - we love to deliver in-person, so we make it easy for you to choose this option. We'll even provide the biscuits!
It's grey, it's wet, it's cold.
And for many, you're either at the start of a new financial year, or planning for the one that starts this April.
So we have something to brighten your day.
Book and pay for your Programme before 20th March, with a start date on or before 30th April 2025, and receive a massive £600 discount.
Applies to virtual, in person and customised training options.
About Darren Savage
Darren Savage brings over two decades of experience in advertising strategy and planning. As BH&P’s Strategic Planning Lead, Darren applies his expertise in behavioral psychology and creative problem-solving to help businesses achieve measurable results.
Darren has held senior roles at leading agencies, including Tribal Worldwide, where he launched practices in Data Science, Medical Health, and Business Innovation, working with brands such as Skoda, GSK, and Disney. At Publicis London, he developed integrated strategies for clients including Heineken, Renault, and Nestlé, while also contributing to global initiatives to streamline creative and media operations.
Throughout his career, Darren has worked with a wide range of brands, from multinational corporations to emerging businesses. His experience gives him a practical perspective on how creativity can drive performance, making him well-placed to lead this programme and share strategies that work in today’s market.
