Welcome to BH&P

BH&P is a behaviour change communications agency. We help customer, brand and engagement teams - especially in energy - design interventions and campaigns that shift real behaviours and deliver measurable impact.

We combine behavioural science with standout creative and delivery. That means the work doesn’t just look good: it’s built to change what people do.

What makes us different

Many consultancies diagnose problems but don’t execute. Many agencies execute without a behaviour-change foundation.

BH&P does both. We apply UCL's framework, COM-B (Capability, Opportunity, Motivation) to identify what’s really blocking change - then we design and deliver work that removes friction and builds momentum.

Start with a COM-B Signal Check

The fastest way to work with us is a COM-B Signal Check, a quick diagnostic that:

• identifies the real blockers to change

• clarifies what needs to shift (and for whom)

• gives you a sharper brief for work that actually works

The BH&P Way

We blend behavioural science, insight and creative execution, using our AI toolkit to manage this efficiently and effectively, so change doesn’t just sound good - it happens.

1. Signal Check (COM-B)

Pinpoint what’s blocking behaviour change across Capability, Opportunity and Motivation.

2. Insight

Research the audience, context and real-world barriers so we know what will actually land.

3. Design

Build the strategy and intervention approach - turning insight into a clear plan for change.

4. Deliver

Create and activate standout work, then measure impact in the real world (not just vanity metrics).