COM-B Signal Check
A 60-minute diagnostic for energy teams to pinpoint what’s blocking behaviour change - and turn it into a brief that works.
If your campaign activity is “on” … but behaviour isn’t shifting, this is the fastest way to get clarity on what’s really in the way, and what to do next.
60 mins • Energy teams only • 1-page PDF + COM-B GPT access
Big ideas don’t fail. Friction does.
In energy, change rarely stalls because people don’t care. It stalls because:
- Internal stakeholders pull in different directions
- Procurement and legacy agreements slow momentum
- “Always-on” campaigns underperform - and nobody’s sure what to change
- Day-to-day pressures crowd out the hard work of shifting behaviour
The COM-B Signal Check cuts through the noise and pinpoints the real blockers.
What it is
A 60-minute working session using the COM-B model - Capability, Opportunity, Motivation - to diagnose what’s stopping a specific behaviour from shifting.
This is not a generic discovery call. It’s a practical diagnostic designed to create immediate clarity and momentum.
What you’ll leave with
After the session you’ll receive:
1) A 1-page COM-B Signal Summary (PDF)
A clear map of what’s blocking change across Capability, Opportunity and Motivation.
2) Your top 3 blockers (prioritised)
So you know what matters most - and what to ignore.
3) A clearer brief for work that actually works
Who needs to do what differently, why they aren’t doing it yet, and what the intervention needs to achieve.
4) Access to our COM-B GPT
To explore intervention ideas, pressure-test assumptions, and sharpen your brief internally.
Who it’s for
This is for customer, brand and engagement teams in the energy sector who are:
- Planning a behaviour change campaign or intervention
- Stuck with activity that isn’t moving the dial
- Under pressure to prove impact beyond marketing metrics
- Navigating stakeholder gridlock, approvals, or procurement drag
Who it’s not for
If you only want “new creative” without a clear behaviour goal or outcome, this won’t be the right fit.
How it works
- Book using the link above
- Quick prep (5 minutes): we’ll send 3 short questions so the session is focused
- 60-minute Signal Check: diagnose blockers and agree practical next steps
- Receive your outputs: 1-page PDF + COM-B GPT access
No hard sell. Just clarity.
If we’re not the right team to help you execute afterwards, you’ll still leave with a sharper brief and practical next steps you can use internally or with existing partners.
FAQ
How long is the Signal Check?
60 minutes.
Who should attend?
1–3 people is ideal - someone close to the goal, the audience, and the internal constraints (stakeholders/procurement/BAU realities).
What should we bring?
One specific behaviour or outcome you want to shift, plus any context on what you’ve tried so far.
What do we get afterwards?
A 1-page PDF summary and access to our COM-B GPT.
Is this for energy only?
No. The Signal Check has been designed around the realities of behaviour change in the energy sector, becasue of the complexities this faces. These map well onto the challenges in finance, data, tech, wellbeing, eCommerce, travel and professional services.
Ready to get unstuck?
Book your COM-B Signal Check and we’ll pinpoint the blockers — then turn them into a brief that actually works.
