What The Heck is Enablement?

The No Bull Marketing Ideacast offers a fresh look into the world of marketing today, seen through the eyes of senior marketers, business leaders, and investors.

What are the challenges and opportunities that are keeping marketers awake at night? How are the uncertainties we face in our daily lives affecting the market.

Episode 5 Part One

In this podcast episode, Becky interviews Irina Soriano, Head of Enablement at Seismic, and TEDx Speaker.

Becky wanted to understand a little more, not just why enablement is such a misunderstood term by marketers and salespeople alike - but what it's like to be the head of enablement at the world's leading enablement business, and what's involved in doing enablement well.

The interview with Irina is split into two episodes - Part 1 focuses on enablement - and Part 2 gets into Irina's shoes - we explore her own career journey, her new book, and her mission to help young women thrive in today's world of work.

Guest: Irina Soriano - Seismic & TEDx Speaker

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