Energy Sector Marketing
The Energy Sector Isn't Short on Ambition
We've got the tech. We’ve got the policies.
There is growing public support - and investment in - a greener, fairer future.
So why does change still feel so … slow?
Transformation isn’t just a systems challenge. It’s a human one. People don’t resist new ideas because they’re bad. They resist them because they’re unclear, unfamiliar, or untrusted.
In this 5-minute bonus episode of the No Bull Ideacast, we look at what drives change in the energy sector, through the lens of behavioural psychology.
Listen to our Three Top Tips
Whether you’re exploring how to engage stakeholders and downstream producers, tackling declining marketing effectiveness or aligning your creative vision with measurable business impact, these tips will set you up for success.
Behavioural Marketing
Here's how we help energy brands unlock change through behavioural psychology and standout brand strategy.
• Gas Distribution Networks (GDNs): Our Theft of Gas campaign achieved over 400,000 organic views, reaching audiences with trust and urgency.
• TradeBridge: EnergyAdvance positions accessible finance as an “enabler,” empowering qualified installers to take action.
• RECCo: An influencer-led approach featuring electricians builds credibility and behaviour change among at-risk audiences.
Behavioural activation works because it speaks directly to why people resist change—and turns barriers into action.
Why Choose BH&P?
As a certified B Corp, we’re passionate about helping businesses that transform industries achieve real, measurable impact.
• Insight: Behavioural and market intelligence that reveals how people really think, decide, and act
• Consulting: Deep strategic support—from value propositions to proposition development, stakeholder mapping, and change readiness
• Creative Excellence: Emotionally resonant brands and ideas that stick, spread, and inspire action
• Execution: End-to-end campaign delivery that drives measurable results, not just outputs
We don’t just create standout campaigns.
We work with you to create lasting impact.
Book a 30-minute Discovery Call
Learn how BH&P can help your energy business accelerate change,
build trust, and drive transformation.
What We Do - Can BH&P Help You?
Smart decisions start with the right data.
Our research-driven approach uncovers the hidden barriers to growth and behaviour change, ensuring every strategy is built on real-world insights.
We deliver:
• Market Intelligence – Deep dives into trends, competitors, and customer needs
• Brand Perception – First-party research to uncover what people really think
• Audience Segmentation – Identifying the right people and how to reach them
• Thought Leadership – Original research that positions you as a sector authority
With Impact Insight, you get the clarity you need to make better decisions, faster—and build campaigns that truly resonate.
The big picture matters.
When you know what it is, colouring it in becomes a lot easier.
We help brands define their long-term vision, ensuring every action drives meaningful, measurable change.
• Brand Prizm – A deep dive into your brand’s positioning today and what’s needed to thrive tomorrow. Includes:
• Stakeholder Workshop – One-day intensive to align leadership teams
• Client & Employee Interviews – Uncover internal and external perceptions
• Market Audit – Mapping competitive landscapes and white space opportunities
• 100-Day Plan – A step-by-step blueprint to launch new services or reposition brands, ensuring maximum impact in the critical first 100 days.
Every brand has a story to tell.
So we ensure that story resonates across every channel. To cut through the noise, you need a big idea. Without it, even the best marketing risks being ignored.
We create work that moves people to think, feel, and act, ensuring your brand makes an impact.
• Branding & Identity – Logos, messaging, and brand books that are more than skin deep
• Advertising – TV, video, radio, and outdoor that drive recall and engagement
• Social & Content – High-impact campaigns across paid and organic channels
• Graphic & Digital Design – Brochures, infographics, presentations, and interactive content
• UGC & Influencer Marketing – Harnessing real voices to amplify your message
With Impact Creative, your brand doesn’t just speak—it stands out.
Hello? Is anybody there?
The best creative means nothing if it doesn’t reach the right people.
We get your brand in front of the decision-makers that matter, through channels that drive real results.
✔ Brand Amplification – TV, radio, OOH, influencer marketing, PR
✔ SEO, Paid Search & Social – Paid and organic campaigns to maximise visibility
✔ Digital Display – High-quality placements, including cookieless mobile targeting
✔ LinkedIn Automation (LiAP) – AI-driven outreach to grow your pipeline
✔ Digital PR – Managing reputation and engagement in real time
✔ HubSpot Agency Partner – CRM and AI-powered tools to optimise customer journeys
Impact Media ensures your message lands in the right places—at the right time, every time.
