In Episode 6, Becky is joined by Charlie Martin, co-founder and CEO of The Anti Greenwash Charter and TRUMrk, for a candid conversation on greenwashing, greenhushing, and how transparency, evidence and context rebuild trust in sustainability communications.
In this episode, we explore why sustainability communication is breaking down, and how organisations can rebuild trust by being specific, evidence-led, and brutally honest about what still is not working.
From greenwashing to greenhushing, Charlie lays out a practical blueprint for responsible comms, and makes the case that transparency is not just safer, it is the only way progress becomes shareable, learnable, and real.
Visit The Anti Greenwash Charter website to download your free Green Claims Policy template, and ensure your sustainability claims are clear, evidence-based, and responsibly communicated.
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