---
title: No Bull Marketing Ideacast \ Season 2 Episode 2
description: The second episode of season 2 - Alasdair Moore, CEO at IDS is guest speaker, talking with Becky on why data quality should matter to everyone, all the time
---

[BH&P Podcast ](https://www.bhandp.com/podcast)

# [No Bull Marketing Ideacast \ Season 2 Episode 2](https://www.bhandp.com/podcast/no-bull-podcast/season-2-episode-2)

 Written by [Becky Holland](https://www.bhandp.com/podcast/author/becky-holland) | Jul 1, 2022 9:00:00 AM

## Alasdair Moore

Alasdair Moore, entrepreneur and CEO of high-growth data quality brand [IDS](https://intelligent-ds.com/),  talks about Amazon, data breaches, and the importance of data quality in a changing world - and how venture marketing has changed the game for IDS.

There's serious chat about explosive data risks, and not-so-serious tales about dog food, and what happens when poor data quality impacts real life.

Find out for yourself – can data quality ever be sexy?

 

[View full post](https://www.bhandp.com/podcast/no-bull-podcast/season-2-episode-2)

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