With this episode, we're going back to basics.
Why do people buy from you? Because you are selling to them?
Wrong!
Yes, of course, people need to know who you are in order to buy from you, but the reality is that the reason they buy from you is about more than that - they need to know, like, and trust you, or your brand.
This week's guest, Mark Harris, typically works with solopreneurs and micro businesses, but there are lessons here that multinational brands will also find useful.
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