We’ve never had more ways to manage, move, or multiply money.
Open banking. Fintech platforms. Inclusive lending models.
And yet for many people, finance still feels complicated, intimidating, or out of reach.
Because money is emotional. And behavioural.
People don’t avoid financial tools because they don’t work. They avoid them because they don’t feel built for them.
In this short bonus episode of the No Bull Ideacast, we look at why trust, clarity and emotional resonance matter more than features or rates.
Listen in for three behavioural takeaways you can apply to unlock better outcomes—whether you’re reshaping customer journeys, building a brand with purpose, or tackling financial exclusion head-on.