---
title: No Bull Marketing Ideacast \ Season 3 \ Episode 7
description: Episode 7 features Pete Richardson, Director at the White Rhino Gin Co Ltd on founding the world's first baby rhino orphanage and taking Urban Rhino Gin to market.
---

[BH&P Podcast ](https://www.bhandp.com/podcast)

# [No Bull Marketing Ideacast \ Season 3 \ Episode 7](https://www.bhandp.com/podcast/no-bull-podcast/s3-e7)

 Written by [BH&P](https://www.bhandp.com/podcast/author/bhp) | Jul 19, 2023 11:01:00 AM

## Pete Richardson

Hold your horns - we’ve got Pete Richardson, Director of Urban Rhino Gin, on the podcast this week.

Tune in as Pete shares his wild and wonderful journey from golf marketing and PR in South Africa, to taking his newly acquired gin brand, Urban Rhino, to market to save baby rhinos from the poaching crisis with every bottle sold.

Check out The Rhino Orphanage's website [here](https://therhinoorphanage.org/).

Explore Waterberg Rhino UK's website and solutions [here](https://waterbergrhino.org.uk/).

Follow BH&P on:

- [Instagram ](https://www.instagram.com/bhandp_reading/)
- [LinkedIn](https://www.linkedin.com/company/9372939/admin/)
- [Twitter](https://twitter.com/BHandPReading)

[View full post](https://www.bhandp.com/podcast/no-bull-podcast/s3-e7)

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