We've got the tech. We’ve got the policies.
There is growing public support for a greener, fairer future.
And it's predicted that the private sector alone will invest £900 million in green energy in the UK, between now and 2050.
So why does change still feel so … slow?
Transformation isn’t just a systems challenge. It’s a human one. People don’t resist new ideas because they’re bad. They resist them because they’re unclear, unfamiliar, or untrusted.
In this 5-minute bonus episode of the No Bull Ideacast, we look at what drives change in the energy sector, through the lens of behavioural psychology.