---
title: Season 4 Bonus \ Energy Sector
description: Explore how behavioral psychology drives change in the energy sector and why transformation feels slow despite technological and policy advancements.
---

[BH&P Podcast ](https://www.bhandp.com/podcast)

# [Season 4 Bonus \ Energy Sector](https://www.bhandp.com/podcast/no-bull-ideacast-season-4-bonus-energy-sector)

 Written by [BH&P](https://www.bhandp.com/podcast/author/bhp) | Jun 9, 2025 3:46:48 PM

## The Energy Sector Isn't Short on Ambition

We've got the tech. We’ve got the policies. 

There is growing public support for a greener, fairer future.

And it's predicted that the private sector alone will invest £900 million in green energy in the UK,  between now and 2050.

So why does change still feel so … slow?

Transformation isn’t just a systems challenge. It’s a human one. People don’t resist new ideas because they’re bad. They resist them because they’re unclear, unfamiliar, or untrusted.

In this 5-minute bonus episode of the *No Bull Ideacast*, we look at what drives change in the energy sector, through the lens of behavioural psychology.

[View full post](https://www.bhandp.com/podcast/no-bull-ideacast-season-4-bonus-energy-sector)

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